How to track calls, directions and website visits from your Google profile
Your Google Business Profile's performance report shows calls, direction requests, website clicks, messages, bookings and the searches that found you. Add a tagged link to your profile's website button so you can also see those visits in Google Analytics. Check the same few numbers every month and compare with the same month last year.
What the performance report shows
| Metric | What Google counts |
|---|---|
| Calls | Taps on the Call button on your profile |
| Directions | Requests for directions to your business |
| Website clicks | Clicks on your profile's website link |
| Messages | Distinct message conversations |
| Bookings | Completed bookings through a booking provider |
| Views | Unique people who viewed your profile on Search and Maps, once per day |
| Searches | The search terms that showed your profile, updated at the start of each month |
Only metrics that apply to your business appear, and data is only available for verified profiles. Calls are taps on the button, not answered calls: someone who dials your number from your website or a directory isn't counted.
Tag your website link
Google Analytics often lumps profile visits in with other Google traffic. Adding tracking tags to the website link on your profile separates them. A common setup:
https://www.yourbusiness.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp-listing
- Use the same tags on your appointment or menu links, with a different campaign value such as gbp-appt or gbp-menu.
- Make sure the page loads directly without redirecting, or the tags can be lost.
- Keep your domain the same as the one on your profile.
- If your link already has a ?, add the tags with & instead.
What to check every month
- Calls, direction requests and website clicks, compared with last month and the same month last year.
- The top search terms: are people finding you for the services you want?
- New reviews this month and your average rating.
- Unanswered reviews and suggested edits.
- Your position across your area on a rank map, for your three to five main searches.
Sources
Citing these figures? Please link to this page. If you spot a figure that's out of date, email hello@flexilocal.com.
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