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Profit margin, markup and break-even calculator
Enter what something costs you and what you charge. See your margin and markup, the price you need for the margin you want, and how many sales cover your fixed costs.
Start from an example
Examples only. Change every number to match your business.
Runs in your browser. Nothing you type is saved or sent.
Put the price on a professional quote
Turn your rate into a quote or invoice PDF in a minute, with your logo and an optional review QR code.
How to use your result
- Include every direct cost: materials, stock, packaging, card fees and direct labour.
- Use prices before VAT, GST or sales tax.
- Check your busiest products or services first. Small price changes there make the biggest difference.
- Add your monthly fixed costs to see how many sales you need before you make a profit.
Margin or markup?
Margin is profit as a share of the price; markup is profit as a share of the cost. Something that costs 40 and sells for 100 has a 60% margin and a 150% markup. Mixing them up is one of the most common pricing mistakes.
Related free tools
- Hourly rate calculator: The hourly rate you need, and a job price with materials.
- VAT, GST and sales tax calculator: Add or remove UK VAT, Australian GST or US sales tax.
Questions about this tool
What's the difference between margin and markup?
Margin = (price − cost) ÷ price. Markup = (price − cost) ÷ cost. A 50% markup is only a 33% margin.
How do I price for a margin?
Price = cost ÷ (1 − margin). For a 60% margin on something that costs 20, charge 20 ÷ 0.4 = 50.
What does break-even mean here?
The number of sales each month whose profit covers your fixed costs. Every sale after that is profit.
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