A Feefo alternative for businesses that live on Google Maps.
Feefo is a UK-founded platform known for verified, invitation-only reviews and Google seller ratings for online shops. If your customers find you on Google Maps, compare it with Flexi Local.
Feefo and Flexi Local, side by side
Feefo collects verified reviews by invitation, so only genuine customers can leave them, and shows them on your site and in Google seller ratings and Google Shopping. Its UK packages start at £149 a month plus VAT, with set numbers of email, WhatsApp and SMS requests each month. It's popular with retailers, travel and financial services.
| Topic | Feefo | Flexi Local |
|---|---|---|
| Starting price | Essentials from £149/month + VAT; Enhanced from £299/month + VAT | Reviews $97/month, plus $49 per extra location |
| Where reviews go | Your Feefo profile, your website and Google seller ratings | Google first, plus Facebook and 65+ other sites you choose |
| Review requests | 200 email, 50 WhatsApp and 50 SMS a month on Essentials | Text and email requests with reminders, QR codes and NFC |
| AI review replies | AI summaries and replies from Essentials | AI replies in 27 languages and rule-based Auto Respond |
| Google seller ratings for online shops | Yes, plus Google Shopping and rich snippets | Not offered |
| Google Business Profile tools | Not mentioned on its pricing page | Google reviews, replies, posts and a Google Maps rank map |
Feefo details are from its public pages, checked 22 October 2026. They may have changed since. Sources: Feefo pricing.
The honest version
Where Feefo is stronger
- Verified, invitation-only reviews that regulated sectors like
- Google seller ratings and Shopping stars for online shops
- Product reviews for e-commerce
Best for: Online retailers and regulated brands that want verified reviews on their own website and in Google Shopping.
Where Flexi Local is stronger
- Built around Google reviews for local search
- Lower starting price, with replies and requests included
- Google posts, rank map and missed-call text-back
Best for: Local businesses that want more Google reviews, faster replies and more calls from Google Maps.
Switching from Feefo
- Step 1
Get your free audit
See your rank, reviews and AI visibility today, before you change anything.
- Step 2
Start alongside
Run Flexi Local next to your current tool until your contract ends.
- Step 3
Move over
Your reviews stay on Google and the review sites; we set up requests, widgets and inbox for you.
Switching questions
Are Feefo reviews the same as Google reviews?
No. Feefo reviews live on Feefo and your website, and can feed Google seller ratings for online shops. Google reviews are the ones shown on your Google Business Profile and Maps listing.
Can I use Feefo and Flexi Local together?
Yes. Some businesses keep Feefo for online orders and use Flexi Local for Google reviews from local customers.
Other comparisons
Birdeye alternative
Birdeye sells AI agents for marketing, operations and customer experience to multi-location brands, covering reviews, listings, social, AI search, appointments and surveys.
Learn more about Birdeye alternativePodium alternative
Podium sells an AI employee for leads and bookings, plus voice AI, reviews, an inbox, payments and text marketing, for local businesses such as auto, home services, aesthetics and retail.
Learn more about Podium alternativeThryv alternative
Thryv offers small business software and marketing services: listings, reputation, websites, SEO, ads boosts, CRM, scheduling, invoices and payments.
Learn more about Thryv alternativeLocaliQ alternative
LocaliQ offers search, social, display and video ads, premium media placements across the USA TODAY Network, listings, websites, SEO, live chat and AI lead management.
Learn more about LocaliQ alternativeHibu alternative
Hibu offers ads across search, display and social, SEO, listings, review generation, reputation management, email and text automation, and websites, run with a Hibu team.
Learn more about Hibu alternativeNiceJob alternative
NiceJob is a growth automation tool for service businesses, mainly in North America. It sends review requests by text and email, shows reviews on your site, and on its Pro plan adds referrals, repeat-booking reminders, email broadcasts and AI review replies.
Learn more about NiceJob alternativeBroadly alternative
Broadly is review and customer messaging software for small businesses, popular with contractors. Software directories list review requests, review monitoring, website chat, text messaging and mobile payments.
Learn more about Broadly alternativeGatherUp alternative
GatherUp collects reviews and customer feedback (including NPS surveys) for single and multi-location businesses and agencies. It monitors 100+ review sites, drafts AI replies, shares reviews to social media and sells listings management as an add-on.
Learn more about GatherUp alternativeBrightLocal alternative
BrightLocal is a local SEO platform used by agencies and businesses. Its Track, Manage and Grow plans cover local rank tracking with geo-grids, SEO audits, citation monitoring, Google Business Profile posts and, on Grow, review monitoring, responses and requests. Citation building is paid per citation.
Learn more about BrightLocal alternativeYext alternative
Yext is a listings and brand-data platform used widely by multi-location brands. It publishes business information to a large network of directories and, on higher packages, adds review monitoring and landing pages. Yext doesn't publish prices on its own site; pricing is by quote.
Learn more about Yext alternativeSynup alternative
Synup is a local marketing platform covering listings, reputation and social media, with plans aimed at agencies and multi-location businesses and paid add-ons for extra review and listings features.
Learn more about Synup alternativeReputation.com alternative
Reputation.com is an enterprise platform for reviews, surveys and customer experience, used by large brands. Pricing is quote-based and usually per location, with annual contracts reported.
Learn more about Reputation.com alternativeWhitespark alternative
Whitespark offers separate local SEO products: Local Ranking Grids, a Local Rank Tracker, a Local Citation Finder, a Google Business Profile tool and Reputation Builder for review gathering, plus SEO and listings services.
Learn more about Whitespark alternativeLocal Falcon alternative
Local Falcon is a credit-based Google Maps rank tracker. Each map point in a scan uses one credit, monthly credits expire at the end of each cycle, and plans range from Starter to Premium.
Learn more about Local Falcon alternativeMerchynt Paige alternative
Paige is an AI tool from Merchynt that automates Google Business Profile optimisation and posting, with reputation and ranking audit features. It's billed per Google profile per month.
Learn more about Merchynt Paige alternativeTrustpilot alternative
Trustpilot is an open review platform where anyone can review a business, with paid Trustpilot Business plans for sending invitations, showing widgets and using reviews in marketing. Paid plans are priced per website domain on a 12-month prepaid contract. It suits online and national brands, especially e-commerce.
Learn more about Trustpilot alternativeREVIEWS.io alternative
REVIEWS.io collects company and product reviews by invitation and shows them on your website, in Google seller ratings and in marketing tools like Klaviyo. Plans range from a free plan to Plus at $499 a month, priced per website domain and billed month to month. Reputation Manager, which sends customers to sites like Google, is on the Grow plan, and AI review replies are on Plus.
Learn more about REVIEWS.io alternative
See how you compare before you decide.
Tell us three things and your audit is on its way. No card, no sales call required.
What happens next: your audit link arrives by email within 1 business day.