Vivek Shah, STRIKE HARD Martial Arts & Fitness Academy · Mumbai, IndiaFrom banners and referrals to Google's top results in Mira Road
A martial arts and fitness academy that relied on referrals, posters and newspaper ads, with no website. Five months in, its Google profile went from 291 to 1,697 views in a month, calls from Google rose from 4 to 25, and it shows second in Google's local results for “best martial arts academy mira road mumbai”.
Working with Flexi Local since May 2026.
The numbers
| Measure | Before | After | As of |
|---|---|---|---|
| Google profile views (impressions) | 291 | 1,697 | May → Oct 2026 |
| Calls from Google | 4 | 25 | May → Oct 2026 |
| Direction requests | 66 | 80 | May → Oct 2026 |
| Website clicks from Google | 0 (no website) | 23 | May → Oct 2026 |
| Local position for “best martial arts academy mira road mumbai” | Not recorded | #2 | Oct 2026 |
| Google rating | Not recorded | 5.0 from 118 reviews | Oct 2026 |
Figures are from the academy's own Google Business Profile performance report: the baseline covers late April to early June 2026, when the work started, and the latest figures cover October 2026. The position is from a Google screenshot taken in October 2026 with the “Top rated” filter on; positions vary with the searcher's location, device and time. The academy reports 3 to 7 calls and admission enquiries a day.
The evidence
Screenshots from the clinic's own Google Business Profile and from Google search.
Where the academy started
STRIKE HARD teaches MMA, karate, kickboxing, boxing, judo, self-defence and fitness classes to kids, teens and adults in Mira Road East, Mumbai. New students came mostly through referrals, word of mouth, banners, posters and newspaper ads, which cost money every month and couldn't be tracked. The academy had little visibility on Google for the searches local families make, no website, and no steady way to collect reviews.
What we did
We cleaned up and filled in the Google Business Profile (categories, services, posts and local search terms for Mira Road), set up a steady way to ask students and parents for reviews and reply to them, and built a mobile-friendly website with each programme, timings, directions, a WhatsApp button and a “Try a free class” offer. Work ran in phases: profile audit and baseline in May, website and review system next, then ongoing profile activity and review growth, with calls, directions and website clicks tracked every month.
What changed
Calls, direction requests and website clicks from Google, the actions closest to a new admission, rose from 70 in the baseline period to 128 in October 2026. The academy now shows second in Google's local results for “best martial arts academy mira road mumbai”, holds a 5.0 rating from 118 reviews, and has its own website to send enquiries to, so it depends less on paid offline promotion.
Services used
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Calls from Google up from 19 to 99 a month
“Today, more patients are discovering the clinic online and contacting us directly through Google and our digital channels.”
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