Get recommended by AI assistants.
More people now ask ChatGPT or Google's AI for a recommendation instead of scrolling results. The good news: the same basics that win on Google also win here.
The basics
It's still search
Google says optimising for its AI features is still SEO: the AI answers use the same index and quality systems. There's no special file or trick to add.
AI reads more than Google
Assistants also draw on Bing, review sites, directories and discussions. Consistent listings on Bing Places, Apple Business Connect and the main directories widen your chances.
Reviews and specifics help
Clear services, real reviews that mention what you do, and pages that answer customers' questions give AI tools something specific to quote.
Key terms
- AI Mode
- Google's conversational search mode, where people ask follow-up questions and get an AI-written answer with links to sources. It draws on the same index and quality systems as normal Google Search, so a strong, well-reviewed local presence helps you appear.
- AI Overviews
- The AI-written summary Google shows at the top of some search results, with links to the pages it used. For local searches it often names businesses, drawing on Google Business Profiles, reviews and websites.
Features that help
AI visibility tracking
Checks whether ChatGPT, Gemini and Perplexity recommend you, and who they name instead.
Learn more about AI visibility trackingAI Insights
Reads every review and tells you what customers love, what keeps coming up and what to fix first.
Learn more about AI InsightsReview requests
Text and email requests with a one-tap review link, sent after every visit.
Learn more about Review requestsOther topics
Local SEO
How Google decides which local businesses to show, and what you can do about it.
Learn more about Local SEOGoogle Business Profile
Set up, fill in and maintain the listing most customers see first.
Learn more about Google Business ProfileReviews
Get more reviews the right way, reply well and protect your rating.
Learn more about ReviewsCalls and enquiries
Answer every call and message fast, so searches turn into customers.
Learn more about Calls and enquiriesWebsites and ads
Local websites that convert, and ads that bring calls rather than clicks.
Learn more about Websites and ads
See where you rank before you spend another dollar on marketing.
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