Google review QR codes: where to put them and how to make them work
A QR code turns every customer who's standing in front of you into a possible review, without anyone having to ask awkwardly. It works best where people wait or pay, and when it's big enough and clear about what it does.
By Ranjit Shah, Founder, Flexi LocalEvery outside claim is linked to its source · How we write our guides
How to make one
- Get your direct Google review link.
- Turn it into a QR code and download it as PNG for print or SVG for large signs.
- Add a short call to action, such as “Enjoyed your visit? Scan to review us on Google.”
- Print it on something people will have in front of them.
Tip: Our free Google review link tool does all four steps and gives you a printable A5 poster.
Where it gets scanned
- Counters and tills, at the moment of paying.
- Table tents in cafés and restaurants.
- Receipts and invoice footers.
- Waiting rooms and treatment rooms.
- Cards left behind after a job, and on vans and yard signs.
- Room key cards and the front desk in hotels and B&Bs.
Put codes where customers are idle or have just had a good experience, never before they've received the service.
Size and design
- At least 2 × 2 cm for something held in the hand.
- Allow about 1 cm of code for every 10 cm of scanning distance. A wall poster needs at least 10 × 10 cm.
- Dark code on a light background, with high contrast.
- A recognisable logo in the middle helps people trust it.
Track which code works
A free code can't tell you how many people scanned it. Using one tracked code per spot, such as “Front counter”, “Table 4” or “Van 2”, shows which placements bring in reviews, so you can move the weak ones.
