How-to · Local SEO · 5 min read

BrightLocal vs Yext: listings, reviews and local SEO compared

BrightLocal is a local SEO toolkit with public prices from $41 a month per location, monthly or yearly billing and a 14-day trial. Yext is a listings platform that pushes your details to many publishers; it doesn't publish prices, and third parties report $199 to $999 per location per year, billed annually. BrightLocal suits businesses and agencies that want rank tracking, audits and review tools; Yext suits brands that want automated listings at scale. Checked 28 October 2026.

By Ranjit Shah, Founder, Flexi LocalPublished 28 October 2026 · How we write

Side by side

	BrightLocal	Yext
Published prices	Yes: Track $41, Manage $54, Grow $65 a month for 1 location (25% less billed yearly)	No: "Contact us"; reported Emerging $199, Essential $449, Complete $499, Premium $999 per location per year
Billing	Monthly or yearly, cancel any time	Annual only, auto-renews
Free trial	14 days, no card	Sources disagree
Listings	Sync on Manage and above; citation builder from $2–$3.20 per site	Its core product: 40 to 100+ publishers by plan
Reviews	Monitoring, replies, requests by email and text, widgets on Grow	Review monitoring reported on Premium only
Rank tracking and audits	Yes	Not its focus
Done-for-you option	Managed SEO from $499/month	Not reported

Which suits which business

BrightLocal suits single businesses and agencies that want to see where they rank, fix citations and run reviews in one place.
Yext suits multi-location brands that want listings pushed and locked across many publishers, and can commit to annual billing.

Where Flexi Local fits

Flexi Local: Reviews $97/month (+$49 per extra location), Reviews + Leads $197/month per location, monthly with no long contract, free trial, or Local Growth at $497/month with listings kept correct, the Google profile run for you and a monthly rank grid.

Sources

Citing these figures? Please link to this page. If you spot a figure that's out of date, email hello@flexilocal.com.

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Is Yext worth it for a small business?

For one location, an annual Yext plan can cost more than doing listings once and keeping them right. Yext's value is pushing updates to many publishers for many locations.

Does BrightLocal manage reviews?

Yes, on its Grow plan: review monitoring and replies, requests by email and text, and widgets.

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