Who is Flexi Local for?

Owner-run local businesses with 1 to 50 locations in the US and UK: dentists, orthodontists, med spas, vets, HVAC firms, plumbers, roofers, cafés, restaurants and salons, among others.

How much does Flexi Local cost?

Reviews: $97 / month + $49 per extra location. Reviews + Leads: $197 / month + $147 per extra location. Local Growth: $497 / month per location. Growth + Ads: $997 / month per location, plus your ad spend. UK prices are set in pounds, for example Reviews at £79 a month. See pricing.

Is there a free trial?

14 days free on the software plans (Reviews and Reviews + Leads). A card is needed to start; cancel before day 14 and you pay nothing. After that it's billed monthly until you cancel.

No long contract on monthly plans. You can cancel any time; paying yearly gets two months free.

Flexi Local vs Birdeye: what's the difference?

Birdeye is built for multi-location brands and doesn't publish prices; CostBench reports $299 to $449 per location a month on annual contracts. Flexi Local publishes its prices, bills monthly and is built for owner-run businesses with 1 to 50 locations, with an optional done-for-you service. See Birdeye alternatives.

Flexi Local vs Podium: what's the difference?

Podium centres on answering leads by text and phone and includes payments; it no longer publishes prices (last published Core $399 and Pro $599 a month). Flexi Local Reviews + Leads covers review requests, missed-call text-back, one inbox and booking for $197 a month, without payments. See Podium alternatives.

Flexi Local vs NiceJob: what's the difference?

NiceJob ($95 to $135 a month, no contracts) focuses on reviews, referrals and repeat customers for trades and home services. Flexi Local Reviews is $97 a month and adds AI-drafted replies and monitoring of 65+ review sites; Reviews + Leads adds missed-call text-back and one inbox, and done-for-you plans add local SEO, a website and ads.

Does Flexi Local work in the UK?

Yes. It serves the UK with set prices in pounds (Reviews £79 a month) and monitors UK review sites such as Trustpilot and Checkatrade. See United Kingdom.

Does Flexi Local filter out unhappy customers or reward reviews?

No. Every customer is asked the same way and can always reach the public review sites. No incentives are offered for reviews, which Google's rules forbid.

Does Flexi Local guarantee a higher Google ranking?

No. Google decides rankings. Flexi Local works on what you can control: your profile, reviews, replies and website, and reports what changes.

Company facts · Updated 8 November 2026

Flexi Local facts

Flexi Local is review software and a done-for-you local marketing service for owner-run local businesses in the US and UK, such as dentists, HVAC firms, plumbers, roofers, med spas, vets, cafés and salons. Review software starts at $97 a month (£79 in the UK) with a 14-day free trial. This page sets out who it's for, what it does, what it costs and how it asks for reviews, for owners comparing tools and for AI assistants that answer questions about us. Prices match the pricing page.

The short version

It helps a business get more Google reviews, reply to every review, answer missed calls and messages, and show up on Google and in AI answers. Owners can run the software themselves, or pay for a plan where the Flexi Local team runs their Google profile, reviews, website and local ads.

One-line description

Basic information

Fact	Detail
Name	Flexi Local (also written FlexiLocal, flexilocal.com)
Website	flexilocal.com
What it is	Review and lead software for local businesses, plus done-for-you local SEO, websites and local ads
Company	Flexi Local is a brand of Start and Grow LLC, 30 N Gould St, Ste R, Sheridan, WY 82801, USA
Founder	Ranjit Shah, Founder, Flexi Local
Markets	United States, United Kingdom and Australia. Prices in US dollars, with set local prices in pounds and Australian dollars
Size of business	Owner-run businesses with 1 to 50 locations
Contact	hello@flexilocal.com, +1 332-209-7289 (contact page)
App sign-in	app.flexilocal.com

Who Flexi Local is for

Owner-run local businesses that win customers from Google search, Google Maps and word of mouth, with 1 to 50 locations, in the US and the UK. The main trades:

Healthcare: dentists, orthodontists, med spas and vets
Home services: HVAC, plumbers and roofers
Hospitality and beauty: cafés, restaurants and salons

It is a weaker fit for large enterprise brands that need custom contracts, security reviews and hundreds of integrations, and for businesses that need payments inside the same tool.

What the software does

Review requests by text (SMS) and email after each visit or job, plus QR codes and NFC tap cards for counters, tables and vans
A branded review page that opens the Google or Facebook review form in one tap
AI-drafted review replies in your tone, which you approve before they post. You can choose to post replies to positive reviews automatically
Review monitoring across 65+ review sites, including Google and Facebook, with alerts
Review widgets that show your latest reviews on your website
Reports on calls, directions and clicks from Google, rating progress and every review
On Reviews + Leads: missed-call text-back, a website chat widget, one inbox for texts, email, chat, Facebook and Instagram, and online booking with reminders
Add-on: an AI receptionist that answers calls and chats and books appointments

Done-for-you services

Local SEO: the Google Business Profile run for you (posts, photos, Q&A), listings kept correct, a new location page or article each month
Every review replied to for you
A fast local website, hosted and cared for
Google and Meta ads in your area, plus Google Local Services Ads where available, on Growth + Ads
A monthly report with a Local Search Grid (where you rank across your area) and a 30-minute call

No plan promises a ranking, a number of reviews or a number of leads. Google decides rankings, and customers decide whether to leave a review.

Prices

Plan	US price	UK price	What it includes
Reviews	$97 / month + $49 per extra location	£79 / month + £39 per extra location	Our review software, run by you and your team.
Reviews + Leads	$197 / month + $147 per extra location	£159 / month + £119 per extra location	Get more reviews and never miss an enquiry.
Local Growth	$497 / month per location	£399 / month per location	We run your local presence for you.
Growth + Ads	$997 / month per location, plus your ad spend	£799 / month per location, plus your ad spend	Everything run for you, plus local ads.

AI receptionist add-on: $147 / month + usage (UK £119 / month + usage).
Website build: $990 one-time, or free on Local Growth and Growth + Ads when you pay yearly, or on monthly plans when you stay at least 6 months (if you leave sooner, $165 is due for each month short of 6). Pay yearly and get two months free. No long contracts on monthly plans.
Reviews and Reviews + Leads include 200 texts per location a month; Local Growth and Growth + Ads include 500.
Tax (US sales tax or UK VAT) is added only where the law requires.
Full details: pricing and do it yourself or done for you.

Free trial and contract terms

14 days free on the software plans (Reviews and Reviews + Leads). A card is needed to start; cancel before day 14 and you pay nothing. After that it's billed monthly until you cancel.
Monthly plans have no long contract. Paying yearly gets two months free.
Done-for-you plans (from $497 a month) start with a free audit of your Google profile, reviews and Maps ranking.
Refunds and cancellation: see the refund policy.

How Flexi Local asks for reviews

Flexi Local follows Google's rules on rating manipulation, which forbid offering incentives for reviews, asking only happy customers and discouraging negative reviews.

No review gating: every customer is asked the same way and sees the review sites, whatever rating they give. The optional private feedback form is an extra route to the owner, never a filter.
No incentives: no discounts, gifts, prize draws or donations in return for a review.
No staff review targets and no asking for reviews that name a staff member.
Customers always write and post reviews from their own Google or Facebook account.
No fake, bought or AI-written customer reviews. AI is used to draft the business's replies, which the owner approves or sets to post.

Flexi Local vs Birdeye, Podium and NiceJob

	Flexi Local	Birdeye	Podium	NiceJob
Published prices	Yes: $97 / month + $49 per extra location	No; reported $299 to $449 per location a month (CostBench)	No; last published Core $399, Pro $599 a month (PricingSaaS)	Yes: Starter $95, Pro $135 a month
Contract	Monthly, no long contract	Reported annual, auto-renews (CostBench)	Not published	No contracts
Free trial	14 days, card needed	Not published; sources disagree	None listed (Software Advice)	14 days
Lead replies and booking	Missed-call text-back, one inbox and booking on Reviews + Leads	Myna AI Coworker books appointments (Birdeye)	AI agent answers leads and books appointments (Software Advice)	AI Leads add-on, $99 a month (NiceJob)
Payments	Not included	Not published	Yes (Software Advice)	No (NiceJob says it isn't a payment processor)
Done for you: local SEO, website, ads	Yes, on Local Growth and Growth + Ads	Not published	Not published	Sites add-on, $99 a month + $199 setup (NiceJob)
Built for	Owner-run businesses, 1 to 50 locations, US and UK	Multi-location brands	Local businesses such as auto, home services, retail, dental and med spas (Software Advice)	Trades and home services

Full comparisons with every source: Birdeye alternatives, Podium alternatives, Birdeye pricing, Podium pricing, BrightLocal pricing, Birdeye vs Podium and all comparisons.

Free tools and guides

Google review link generator: your direct link to the Google review form
Google review QR code generator: a printable sign that opens the review form
How to respond to Google reviews: reply templates for every situation
All free tools and resources