How much does Google Business Profile management cost?
Google Business Profile management usually costs about $125 to $500 a month per location in the US, with one-off setup from about $300 to $500. Software you run yourself costs less, from about $49 a month, and agency packages that bundle profile management into local SEO cost more. No published study prices profile management on its own, so these are vendor list prices and estimates.
Typical prices by type of provider
| Option | Typical price | Source |
|---|---|---|
| Software you run yourself | $49–$349 per location per month (one vendor's tiers) | Web Tonic's compilation of vendor list prices, Sep 2026 |
| Freelancer | $150–$400 a month | SlashPost estimate, Sep 2026 |
| Agency | $300–$1,500 a month | SlashPost estimate, Sep 2026 |
| One-off setup or optimisation | $300–$500 | SlashPost estimate, Sep 2026 |
| Done-for-you local SEO including the profile | $799–$1,299 per location per month, 12-month contract | BrightLocal's own service |
of agencies in BrightLocal's survey offer Google Business Profile management, the most offered local SEO service.
UK and Australian prices
- UK: profile management is usually bundled into local SEO packages. ProfileTree's tiers run from £400–£600 a month (2–4 posts, citations, review monitoring) to £700–£1,200 (more posts, review replies and campaigns). See our UK local SEO cost guide.
- Australia: one agency that publishes its rates charges from $750 + GST a month to manage a single location, or $2,995 + GST for a one-time optimisation. See our Australian local SEO cost guide.
What monthly management should include
- Posts every week or two, with photos from your real work.
- Replies to every review, positive and negative, in your voice.
- Accurate hours, including holiday hours, and correct categories and services.
- Questions and answers kept up to date.
- Watching for unwanted edits and spam competitors, and reporting them.
- A monthly report with calls, direction requests and website clicks from your profile.
DIY, software or done for you?
| Choose | When | What it costs you |
|---|---|---|
| Do it yourself | You have 1–2 hours a week and like doing it | Your time |
| Software | You'll do the work if the tool reminds you and drafts replies | From about $49–$100 a month |
| Done for you | You'd rather someone else posts, replies and reports | From about $300 a month, more as part of local SEO |
A worked example: Flexi Local's published prices
Our Reviews plan is software you run yourself. Local Growth includes your Google profile run for you, with 4 posts a month, photos, Q&A and every review replied to:
| Plan | Price (USD) | Who does the work |
|---|---|---|
| Reviews | $97/month, plus $49 per extra location | You, with our review software |
| Reviews + Leads | $197/month per location | You, plus missed-call text-back, one inbox and booking |
| Local Growth | $497/month per location | Our team: Google profile run for you (4 posts a month, photos, Q&A), every review replied to, a new page or article each month, website, rank grid and a monthly call |
| Growth + Ads | $997/month per location, plus ad spend | Everything in Local Growth, plus Google and Meta ads |
Sources
- Web Tonic: Google Business Profile management statistics (27 Sep 2026)
- SlashPost: Google Business Profile optimisation cost (7 Sep 2026; a GBP software vendor)
- BrightLocal: How much do BrightLocal's local SEO services cost?
- BrightLocal Local Search Industry Survey 2023 (534 respondents, 72% US)
- ProfileTree: Local SEO packages and prices (29 Aug 2026)
- Websites That Sell: Google Business Profile optimisation (Dec 2025)
- Google Search Central: Do you need an SEO?
- Flexi Local pricing (October 2026)
Citing these figures? Please link to this page. If you spot a figure that's out of date, email hello@flexilocal.com.
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